The big international businessmen & businesswomen of the world would devalue that notion. Corporations market some resistance to a strategic power point presentation futile and backwards.
Why do we have to be always better ?
Why do we have to be always faster ?
Why do we have to be always cheaper ?
Can we just sit & think about it ¿ Unlikely, because most people need to be told what to think. And the change from an old correctness to a new correctness in thinking is dominated by those with the most money to spend on advertising.
"If it aint broke don't fix it" has been corporation'd into "let's break shit & make them pay US to fix it" for too long and the consumers want Taste Great & Less Filling.